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January 10.2026

2 Minutes Read

Unlocking Real Estate Growth: Tertiary Market Focus and Value-Add Strategies

Virtual meeting discussing Value-Add Multifamily Investment Strategies with two professionals smiling.

The Journey from Attorney to Investor

In a remarkable shift, Justin Spillers transitioned from his role as a real estate attorney to a multifamily investor, focusing on value-add strategies that uniquely position his firm for growth. His journey illustrates that success in real estate is not just about the transactions but about the transformational experiences and lessons learned along the way.

In JF 4146: Value-Add Strategy, Tertiary Market Focus and Operational Control ft. Justin Spillers, the discussion explores strategic investment in multifamily properties, prompting us to dive deeper into his innovative approach.

Why Tertiary Markets Offer Opportunities

Spillers' focus on tertiary markets, particularly along the I-75 corridor in Ohio, reveals a strategic choice that gives his firm a competitive edge. In less saturated markets, there's potential for greater appreciation and a distinct demand for renovated properties. This targeted approach allows investors to leverage opportunities often overlooked by larger firms concentrating on more popular urban settings.

Key Practices for Operational Control

The importance of operational control cannot be understated in Spillers’ business model. He emphasizes disciplined underwriting and thorough renovations as vital components that drive rent growth. By prioritizing systemized processes and continually improving operations, Spillers builds a resilient business that adapts to market demands without compromising quality.

Community Connections: The Heart of Real Estate

Central to Justin's strategy is the value of relationships. Creating unscalable, meaningful connections in the community not only fosters trust but helps identify opportunities that may not be evident in spreadsheets or market analyses. This human-centric approach reinforces the belief that at its core, real estate is about people, and interactions can forge paths to success.

The Road Ahead: Growth and Innovation

As Spillers looks forward, the ambition to grow from hundreds of multifamily units to a much larger portfolio speaks volumes about visionary real estate investment. By continuously crafting new strategies, focusing on emerging opportunities, and investing in community relationships, he positions himself and his team to not only grow but thrive in an ever-evolving market.

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Unlocking Real Estate Growth: Tertiary Market Focus and Value-Add Strategies

The Journey from Attorney to Investor

Why Tertiary Markets Offer Opportunities

Key Practices for Operational Control

Community Connections: The Heart of Real Estate

The Road Ahead: Growth and Innovation

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