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Rhode Island: The Next Big Frontier for SERHANT.
In a strategic move that underscores its rapid expansion plans, luxury real estate brokerage SERHANT. is setting foot in Rhode Island, marking its 13th state of operation. The new office in Newport, opening on October 6, 2025, aims to tap into the state's diverse real estate markets through a tech-centric approach that serves both agents and clients.
Leveraging Proven Success
Founded by Ryan Serhant, the brokerage has carved out a reputation for closing an impressive $550 million in sales volume last year alone. The launch in Rhode Island, according to Serhant, represents the largest single brokerage entry in the state’s market history. His strategy is as bold as it is deliberate, focusing not merely on volumes but on creating distinct opportunities within varied market niches. “Rhode Island is small in size, but I think it’s massive in opportunity,” Serhant argues, reflecting a keen insight into leveraging micro-markets.
The Powerhouse Team Driving Growth
Leading the Newport office will be Deborah Hauser alongside a team of five founding agents whose collective experience spans well over $1 billion in real estate transactions. Names like Dina Karousos, with over $435 million in career sales, and Tammy Bass, who alone has closed more than $700 million across her 23-plus years, are expected to inject considerable momentum into the new venture. Having an accomplished and well-respected team sets a strong foundation for SERHANT. to capture attention in Rhode Island’s competitive landscape.
Technology: The Game Changer
As SERHANT. integrates its technology-forward model into the Rhode Island market, the emphasis will be on facilitating agents through innovative platforms, including Serhant Studios and an AI-driven operating system known as S.MPLE. This technology not only streamlines administrative work but empowers agents to focus on client engagement and closing deals effectively. “We make our agents their own individual platforms,” Serhant explains, shedding light on how tech serves as a differentiator in smaller markets.
Capitalizing on Trends
Rhode Island is not just another market on SERHANT's map; it represents a region where affluent buyers associate luxury with lifestyle. The brokerage aims to benefit from this alignment as more individuals seek vacation homes or new residences in picturesque locales, especially post-pandemic. As agents increasingly require tools that combine access to market data and client relationship management, SERHANT.'s innovative offerings may attract both seasoned professionals and newcomers eager to thrive in the evolving landscape.
Looking Ahead: What’s Next for SERHANT.?
As SERHANT. continues to expand along the East Coast, this latest endeavor in Rhode Island could set the tone for future expansions. Companies often struggle between volume and quality, but SERHANT. seems poised to balance both by capitalizing on technology while assembling a world-class team. Observers in the real estate market will be watching closely—not just how SERHANT. performs, but how it could reshape expectations in the luxury real estate market in historically underappreciated locales.
For potential investors and agents alike, the impending launch of SERHANT.'s Newport office offers a wealth of opportunities—underscoring the brokerage's potential in harnessing technology to redefine agent productivity and success.
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