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Update
May 19.2026
2 Minutes Read

How Point's New TPO Channel with Samuel Bjelac is Set to Revolutionize Home Equity Access

Point launches TPO channel collage with building, keys, and document.

Point Launches Third-Party Origination Channel Led by Industry Veteran

In a strategic move aimed at enhancing access to home equity for homeowners, Point has officially debuted its third-party origination (TPO) channel, allowing mortgage brokers to provide its innovative home equity investment (HEI) products directly to clients. This initiative signifies a significant step for the company, which has already facilitated over $2.5 billion in HEI funding for more than 25,000 homeowners since its inception in 2015.

Samuel Bjelac Takes the Helm

To spearhead this expansion, Point has appointed Samuel Bjelac as the head of wholesale. Bjelac, with over 20 years of experience in the mortgage industry and a track record of leadership at notable companies such as Foundation Mortgage and Carrington, is poised to drive Point’s vision of making homeownership more accessible.

Impact on Mortgages and Home Equity Access

The launch of the TPO channel comes at a critical time when traditional mortgage routes often leave homeowners burdened with high monthly payments. The HEI product provides an alternative, enabling homeowners to tap into their equity without accruing additional debt obligations. Bjelac expresses confidence that partnering with established broker networks will extend these benefits to a broader audience.

The Market Landscape and Competitors

Point's strategic entrance into the TPO space follows closely after GO Mortgage announced its own TPO channel, highlighting a competitive trend within the industry. As lenders seek to innovate and expand their services, Point’s move is not only a reaction to market demands but also a proactive approach to forge deeper connections with mortgage professionals.

Future Opportunities in the Housing Market

With housing affordability remaining a pressing issue, the TPO channel could play a significant role in shaping homeowners' financial futures. As more brokers gain access to HEI products, the potential for consumers to alleviate financial pressure increases, revolutionizing the way equity is viewed in the delinquent property sector.

Conclusion: The Path Forward

Point’s launch of the TPO channel represents a bold initiative to redefine how equity sharing products are distributed in the market. As the housing market continues to grapple with escalating costs and limited inventory, the successful implementation of this channel may provide much-needed solutions to enhance homeownership access for many. Keeping an eye on collaborations and performance metrics will be essential as this innovative approach unfolds.

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