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Update

May 12.2025

2 Minutes Read

Discover How Homes.com’s Free Boost Helps Agents and Homeowners Blackballed by Zillow

Portrait of a smiling man in a suit against a geometric background, Homes.com.

Homes.com Introduces Free Boost Amid Zillow Controversy

In an unprecedented move aimed at leveling the playing field for real estate agents and homeowners, Homes.com has announced the launch of a new marketing tool named 'Boost.' This initiative specifically targets listings that were previously 'blackballed' on Zillow, offering them a second chance at visibility in the competitive real estate market.

What Does the Boost Tool Offer?

The 'Boost' tool allows agents and homeowners to showcase their listings free of charge, beyond the restrictions set by Zillow—one of the largest real estate platforms in the world. This development is not just a marketing gimmick; it represents a significant pivot in the real estate landscape, particularly for those who feel sidelined due to changes in Zillow’s policies.

Implications for a Shifting Real Estate Ecosystem

The emergence of Homes.com's free 'Boost' comes at a time when trust in major real estate platforms is wavering. Many agents and homeowners feel vulnerable to the whims of algorithmic changes that can dramatically affect listings' visibility. Homes.com's initiative may signal a broader trend towards decentralization in real estate marketing, where alternative platforms gain traction by offering solutions tailored for those affected by larger corporate decisions.

Industry Reactions and Future Considerations

As the industry navigates these ongoing disruptions, reactions have varied. Some agents welcome the change, seeing it as an opportunity to regain market presence, while others remain skeptical about the long-term efficacy of such moves. Analysts are watching closely to see how this development will impact market dynamics and user engagement across various real estate platforms.

Locally Driven Decisions in a Global Economy

In local real estate markets, the impact of Zillow's policies—and now Homes.com's response—can significantly differ, highlighting the importance of tailored strategies for agents operating in specific regions. This speaks to a larger conversation about how technology not only facilitates but also dictates the terms of market participation.

Conclusion: The Future of Real Estate Marketing

For agents and homeowners, the introduction of Homes.com's 'Boost' offers not just exposure but also a call to action. As real estate continues to evolve, those looking to leverage this tool must consider how to adapt their strategies in a landscape filled with new opportunities and potential challenges. Ready to take your listing to the next level? Explore Homes.com today.

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12.23.2025

CMLS's 2026 Board of Directors: A New Era of Real Estate Leadership

Update Strengthening Industry Leadership: CMLS Names 2026 Board The Council of Multiple Listing Services (CMLS) has officially announced the composition of its 2026 Board of Directors, a strategic move poised to drive innovation and support amidst the evolving challenges in the real estate landscape. Led by Nicole Jensen, the newly appointed CEO of realMLS, the board encompasses a blend of seasoned executives from prominent Multiple Listing Services (MLS) across North America. Experience at the Helm The selection of Jensen as chair signifies a renewed commitment to navigating the complexities of contemporary real estate. Her predecessors have set a strong foundation, and Jensen's leadership aims to capitalize on this momentum. Past Chair John DiMichele will remain a valuable asset as he transitions to the role of advisor, bringing years of experience from the Toronto Regional Real Estate Board into the strategic discussions of the CMLS. Board Composition Reflects Diverse Expertise CMLS has elected a notable group of individuals who will serve vital roles on the board alongside Jensen. Justin Haag, CEO of Northwest MLS, steps into the vice chair position, complemented by Jeff Bosch from IRES LLC, who takes on the responsibilities of secretary and treasurer. Directors include leaders from influential MLSs like UtahRealEstate.com, California Regional MLS, and Arizona Regional MLS, ensuring a comprehensive approach to policy development and collaboration throughout the real estate sector. Driving Innovation Amid Industry Changes The 2026 board will focus on key initiatives such as strengthening governance frameworks and enhancing collaboration among MLS entities. As the industry faces distinctive challenges—culminating in calls for clarity and consistency—this board is assembled to address these needs with innovative solutions. According to Denee Evans, CEO of CMLS, “This Board brings the experience and perspective that matter right now.” This encompassing vision aims to position CMLS as a proactive leader in advocating for its members and addressing marketplace demands. Impact on Agents and Investors Real estate agents and investors alike should be attentive to developments from this newly formed board, as their directives will heavily influence MLS operations across North America. With a focus on emerging technologies and market reforms, the implications may vastly improve operational efficiencies and responsiveness to consumer needs in a sector that is often criticized for being slow to adapt. As we enter an era marked by rapid change, understanding the importance of CMLS's new leadership structure is essential for anyone involved in real estate. Keeping a close watch on these developments will enable agents and investors to harness the evolving landscape effectively and position themselves for success in the future.

12.20.2025

How November's Housing Market Momentum Signals Opportunities for Investors

Update The Shifting Landscape of November's Housing Market November 2025 marked a pivotal month in the U.S. housing market, characterized by a noticeable shift towards more moderated activity following a particularly vibrant October. As buyers transitioned back to seasonal patterns, the market exhibited signs of balancing that are crucial for stakeholders to understand moving forward. Historical Context: Understanding Market Dynamics The fall of 2025 is best remembered for its high transaction volumes and favorable buyer conditions. However, as November unfolded, market dynamics began to stabilize, drawing a stark contrast to the preceding month. New listings plummeted by nearly 30%, with many sellers retreating into the winter season, reflective of the typical seasonal cycle observed over the years. This moderation aligns with trends documented in both Zillow and Realtor.com reports, predicting an eventual return to stability as economic uncertainties keep both buyers and sellers cautious. The Impact of Affordability on Buyer Behavior Affordability has become a pivotal issue for potential homeowners. Reports highlight that while mortgage payments as a percentage of household income fell to their lowest levels since 2022, challenges remain as prices continue to pose hurdles for many buyers. Expert commentary suggests that shifts in buyer behavior, especially towards more affordable ‘refuge markets,’ are crucial indicators of how affordability levels affect purchasing decisions in real-time. These markets are attracting cost-conscious buyers, leading to stronger price appreciation in areas that typically fly under the radar but offer substantial value. Future Trends: Predictions for 2026 and Beyond Looking forward, economists predict an incremental but steady rise in sales as mortgage rates are expected to dip further, stabilizing around 6%. As the market adjusts and becomes more friendly to buyers, we can expect to see a gradual increase in sales and renewed confidence among sellers, particularly in regions where inventory shortages have hampered growth. Practical Insights for Buyers and Investors Stakeholders in the market should focus on understanding local dynamics, especially in their respective metro areas. Investing time in analyzing neighborhood trends, inventory levels, and pricing movements can significantly empower decision-making. The value of patience and strategic listings will be paramount as sellers navigate the changing landscape—often a critical part of achieving success in this rebalancing period. Conclusion: The Importance of Staying Informed Awareness of the changing market dynamics in November serves as a vital tool for real estate investors, agents, and buyers alike. With predictions indicating further movement towards a buyer-friendly atmosphere combined with subtle hints of stability, being informed about these trends will enable stakeholders to make prudent decisions as they navigate the ongoing fluctuations in the housing market.

12.19.2025

Decisive Action in Housing Anticipated for 2026: What Investors Should Know

Update Anticipated Federal Housing Reforms for 2026 Excitement is brewing in the housing market as major homebuilding executives hint at "decisive action" expected from the federal government in 2026. This speculation has gained traction following a recent prime-time address by former President Donald Trump, where he teed up significant housing reforms. Analysts suggest that these anticipated changes could reshape the landscape of real estate in America and influence decision-making across various sectors. Understanding Trump's Plans: A Dual Approach In his address, Trump talked about a comprehensive strategic plan, labeling it potentially the most aggressive housing reform in U.S. history. While he provided scant specifics, it’s clear that a focus on affordability and accessibility will be at the core of future initiatives, especially post-midterm elections. This prospective shift might come as a response to the mounting pressure from a concerned public that is increasingly worried about rising housing costs. Shifts in Federal Budget Allocation Looking further into budget implications, analysis from earlier in December indicated significant reductions in funding for housing programs under the Trump administration's proposed FY2026 budget, which aims for a 44% cut in the Department of Housing and Urban Development (HUD) funding. Such cuts could raise questions about how reforms will be funded while also addressing the state of housing insecurity for millions of Americans. Implications for Investors and the Market Market analysts are monitoring how these anticipated reforms could impact housing investments. The homebuilding sector is expected to influence construction materials, labor, and market confidence. Investors should note the potential for increased activity ahead of the elections, as preparations for Trump's housing initiatives prompt movements across the financial landscape. Why These Changes Matter Now As the nation grapples with affordability challenges and economic uncertainty, the buzz around federal housing actions is not just a passing topic; it's a crucial discourse. The 2026 housing reforms are likely to resonate deeply with voters, especially within the context of post-COVID recovery, making it essential for individuals and businesses in the real estate sphere to stay vigilant. It’s essential to foster a dialogue about how housing policies—whether proposed or implemented—will evolve in the years ahead, creating a ripple effect across socioeconomic strata. Engaging in these discussions now can help pave the way for better strategies in navigating future financial decisions.