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January 15.2026

2 Minutes Read

Building Confidence in Real Estate Investments: Insights from Liz Faircloth

Confident women having a virtual meeting about investing.

Embracing Confidence in Real Estate Investments

In a recent interview, Amanda Cruise spoke with Liz Faircloth, co-founder of InvestHer, about her remarkable two-decade journey in real estate investing. Liz has evolved her approach over the years, navigating through different market cycles, and focusing now on values like legacy, joy, and impact—elements that guide her decisions along with the pursuit of financial returns.

In JF 4150: Confidence in Investing, Team Building and Long-Term Strategy ft. Liz Faircloth, the discussion dives into the crucial themes of investing confidence, collaboration, and meaningful impacts in real estate, exploring key insights that sparked deeper analysis on our end.

Understanding the Confidence Gap

A key topic of discussion was the 'confidence gap' that many women face in investing. Liz emphasizes that building the right team is crucial, as no one can or needs to know everything. This collaborative approach not only spreads out the risk but also encourages diverse perspectives in decision-making, empowering all team members—especially women.

The Importance of Market Fundamentals

Liz also addresses the shifting dynamics in supply and demand within real estate. Understanding these fundamentals has never been more critical, especially as she highlights the advantages of exploring beyond hyper-local markets. By stepping out of their comfort zones, investors can unlock greater opportunities for growth and scalability.

Intentional Strategy for Long-Term Success

Liz believes that intentional and mission-driven investing creates not just financial success but also fosters positive community impact. By defining clear roles within teams and focusing on long-term strategies, investors can achieve sustainable results that benefit both individuals and the broader community.

In conclusion, Liz Faircloth's insights into confidence in investing, the significance of teamwork, and the focus on strategic, mission-driven approaches provide valuable lessons for anyone looking to thrive in the real estate market. Embracing these principles can transform not just personal investment journeys but also the communities we live in.

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Building Confidence in Real Estate Investments: Insights from Liz Faircloth

Embracing Confidence in Real Estate Investments

Understanding the Confidence Gap

The Importance of Market Fundamentals

Intentional Strategy for Long-Term Success

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